Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our website. If you do not accept and agree with this Privacy Policy, you must stop using Our website immediately.

Thank you for using Aubrey Falls Ltd and visiting one of ourwebsites. This policy explains the what, how, and why of the information wecollect when you visit one of our websites, or when you use our Services. Italso explains the specific ways we use and disclose that information. 
We takeyour privacy extremely seriously, We would also like to reassure you that yourinformation will never be shared with any third party, and will be used forAubrey Falls Ltd communication purposes only.

The General Data Protection Regulation (GDPR) is coming intoplace on May 25th 2018, whilst wanting to adhere to the new legislation, wealso want to ensure that you are happy to receive our emails which we alwaysaim to be of relevance and interest to you.

The changes being implemented mean we can only continue to communicatewith you if you give us your consent to do so, usually by placing an order onour website. 
As a reminder of the kind of emails we issue throughout the year,you can expect to receive: 

follow up customer satisfaction email,

filter cartridge replacement reminder service

occasionally special offers. 

For more information on how your data is stored, managed andused, you can view our privacy statement below. Hopefully you enjoy receivingour content into your inbox, and if so, we will continue to communicate withyou as before. If you do not wish to stay subscribed to our mailing list,please opt-out by contacting us. 

Information About us:

This website is owned and operated by Aubrey Falls Ltd, alimited company registered in England under company number 08314072, registeredaddress is 58 Whitefield Road, Northampton, Northamptonshire, United Kingdom.NN5 6SL. Our VAT number is GB154 6520 16.

Our Data Protection Officer is John Riley, and can be contactedby email at, by telephone on (+44) 01604 947 839,or by post: 58 Whitefield Road, Northampton, Northamptonshire, United Kingdom.NN5 6SL. 

What is this Privacy Policy for?

This privacy policy is for this website and served by [Aubrey Falls Ltd]and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concernedand outlines the obligations & requirements of the users, the website andwebsite owners. Furthermore the way this website processes, stores and protectsuser data and information will also be detailed within this policy.

The Website

This website and it’s owners take a proactive approach to user privacyand ensure the necessary steps are taken to protect the privacy of its usersthroughout their visiting experience. This website complies to all UK nationallaws and requirements for user privacy.  Weonly use your details for Aubrey Falls Ltd business purposes. 

Information we collect automatically: When you use our services or browse one of our Websites, we maycollect information about your visit to our Websites, your usage of the services,and your web browsing. That information may include your IP address, youroperating system, your browser ID, your browsing activity, and otherinformation about how you interacted with our Websites or other websites. Wemay collect this information as a part of log files as well as through the useof cookies or other tracking technologies. Our use of cookies and othertracking technologies is discussed more below.

After you purchase a product from us, we collect informationabout you to process your order, we provide you with a personal login so thatyou can view, edit, or delete the information we store and to provide you withthe best possible service including a replacement filter reminder service, thisincludes a follow up customer satisfaction email and a filter replacementreminder service. Aubrey Falls Ltd data is stored on asecure SSL encrypted remote server We do not store any credit card or bank detailsnor do we share customer details with any 3rd parties. Personal data is encrypted during transmission over public networks asis necessary in direct communications with each individual.

Depending upon your use of our website, We may collect some orall of the following personal data:

  • name

  • business/company name (if applicable)

  • contact information such as email address and telephone number

  • demographic information such as address, county, post code, country

  • IP address

  • web browser type and version

  • operating system

Use of Cookies

This website uses cookies to better the users experience while visitingthe website. Where applicable this website uses a cookie control systemallowing the user on their first visit to the website to allow or disallow theuse of cookies on their computer / device. This complies with recentlegislation requirements for website’s to obtain explicit consent from usersbefore leaving behind or reading files such as cookies on a user’s computer /device.

Cookies are small files saved to the users computer’s hard drive thattrack, save and store information about the users interactions and usage of thewebsite. This allows the website, through its server to provide the users witha tailored experience within this website.

Users are advised that if they wish to deny the use and saving ofcookies from this website on to their computers hard drive they should takenecessary steps within their web browsers security settings to block allcookies from this website and it’s external serving vendors.

This website uses tracking software to monitor it’s visitors to betterunderstand how they use it. This software is provided by Google Analytics whichuses cookies to track visitor usage. The software will save a cookie to your computer’shard drive in order to track and monitor your engagement and usage of thewebsite but will not store, save or collect personal information.

Other cookies may be stored to your computer’s hard drive by externalvendors when this website uses referral programs, sponsored links or adverts.Such cookies are used for conversion and referral tracking and typically expireafter 30 days, though some may take longer. No personal information is stored,saved or collected.

Contact & Communication

Users contacting this website and/or it’s owners do so at their owndiscretion and provide any such personal details requested at their own risk.Your personal information is kept private and stored securely until a time itis no longer required or has no use, as detailed in the Data Protection Act1998. Every effort has been made to ensure a safe and secure form to emailsubmission process but advise users using such form to email processes thatthey do so at their own risk.

This website and it’s owners use any information submitted to provideyou with further information about the products / services we offer or toassist you in answering any questions or queries you may have submitted. Thisincludes using your details to subscribe you to any email newsletter program AubreyFalls Ltd operates but only if this was made clear to you and your expresspermission was granted when submitting any form to email process.

Or whereby you the consumer have previously purchased from or enquiredabout purchasing from Aubrey Falls Ltd a product or service that the emailnewsletter relates to. This is by no means an entire list of your user rightsin regard to receiving email marketing material. Your details are not passed onto any third parties.

Email Newsletter

This website may operate an email newsletter program from time to time,used to inform subscribers about products and services supplied by Aubrey FallsLtd. Users can subscribe through an online automated process should they wishto do so but do so at their own discretion. Some subscriptions may be manuallyprocessed through prior written agreement with the user.

Email marketing campaigns published by this website or it’s owners maycontain tracking facilities within the actual email. Subscriber activity istracked and stored in a database for future analysis and evaluation. Suchtracked activity may include; the opening of emails, forwarding of emails, the clickingof links within the email content, times, dates and frequency of activity [thisis by no far a comprehensive list].

This information is used to refine future email campaigns and supply theuser with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy and ElectronicCommunications Regulations 2003 subscribers are given the opportunity toun-subscribe at any time through an automated system. This process is detailedat the footer of each email campaign. If an automated un-subscription system isunavailable clear instructions on how to un-subscribe will by detailed instead.

External Links

Although this website only looks to include quality, safe and relevantexternal links users should always adopt a policy of caution before clickingany external web links mentioned throughout this website.

The owners of this website cannot guarantee or verify the contents ofany externally linked website despite their best efforts. Users shouldtherefore note they click on external links at their own risk and this websiteand it’s owners cannot be held liable for any damages or implications caused byvisiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external socialmedia platforms that this website and it’s owners participate on are custom tothe terms and conditions as well as the privacy policies held with each socialmedia platform respectively.

Users are advised to use social media platforms wisely and communicate /engage upon them with due care and caution in regard to their own privacy andpersonal details. This website nor it’s owners will ever ask for personal orsensitive information through social media platforms and encourage userswishing to discuss sensitive details to contact them through primarycommunication channels such as by telephone or email.

This website may use social sharing buttons which help share web contentdirectly from web pages to the social media platform in question. Users are advisedbefore using such social sharing buttons that they do so at their owndiscretion and note that the social media platform may track and save yourrequest to share a web page respectively through your social media platformaccount.

Shortened Links in Social Media

This website and it’s owners through their social media platformaccounts may share web links to relevant web pages. By default some socialmedia platforms shorten lengthy web addresses.

Users are advised to take caution and good judgement before clicking anyshortened web address published on social media platforms by this website andit’s owners. Despite the best efforts to ensure only genuine web addresses arepublished many social media platforms are prone to spam and hacking andtherefore this website and it’s owners cannot be held liable for any damages orimplications caused by visiting any shortened links.

If you have any queries in the meantime, please do not hesitate tocontact us.

please contact Aubrey Falls Ltd by email or call us on 01604 947 839


John Riley

(Managing Director)

Direct water Filters © 2024 All Rights Reserved.Aubrey Falls Ltd T/A Direct Water Filters Registered In England & Wales 08314072